Social Media Marketing (SMM) is the use of social media platforms like Instagram, Facebook, LinkedIn, X (Twitter), and TikTok to promote a brand, connect with an audience, drive website traffic, and boost sales. It involves creating and sharing content, running paid ads, engaging with followers, and analyzing performance to grow a brand’s online presence.

What We Offer

Social Media Strategy Development

  • Audience research & competitor analysis

  • Platform selection (e.g., Instagram, LinkedIn, TikTok)

  • Content themes & posting calendar

  • Growth goals (engagement, leads, conversions)

🔹 2. Content Creation

  • Graphic design (posts, stories, reels)

  • Short-form videos (TikToks, Reels, YouTube Shorts)

  • Copywriting (captions, hashtags, CTAs)

  • Branded templates and aesthetics

🔹 3. Account Management

  • Scheduling & publishing content

  • Community management (replies, comments, DMs)

  • Consistent brand voice across platforms

  • Profile optimization (bios, links, highlights)

🔹 4. Social Media Advertising (Paid Ads)

  • Facebook & Instagram Ads

  • LinkedIn Ads / X (Twitter) Ads

  • TikTok Ads & YouTube campaigns

  • Ad creative + targeting + A/B testing + budget management

🔹 5. Analytics & Reporting

  • Monthly performance reports

  • Engagement, reach, click-through, ROI analysis

  • Recommendations for improvement

🔹 6. Influencer & Brand Partnerships

  • Influencer outreach & collaboration strategy

  • UGC (User-Generated Content) campaigns

  • Affiliate or ambassador program setup

🔹 7. Social Listening & Reputation Management

  • Monitoring mentions, tags, and reviews

  • Managing negative feedback or PR issues

  • Sentiment analysis